We know that it can be difficult to get it
right the first time. At wine design, as a Branding agency specialized in the
wine, we are experts in the design of labels for wine,
but not all agencies or design studios are prepared to get their work right.
And not because they are bad studies at all, but each agency and each study is
specialized or has certain nuances or guidance that can help you decide
correctly when you should order a commission for the design of your wine labels
or your Packaging.
1. They know and enjoy the world of wine
Can you imagine a designer creating the cover of a book that he has not read because he does not like to read? Make sure that whoever is leading your project enjoys wine, knows it and has experience in wine label design. Not only will you ensure a good job, you will be able to count on an agency that, in addition to executing, will also be able to advise you on the most suitable type of bottle, the type of paper depending on whether it is a white or a red, or the type of die used. can mount on a bottle. The more they can contribute, the more it will be noticed in the final result of your product. We even order a bottle of the wine we are going to work for to ensure a full and honest discourse between the label design and the wine!
2. Charge depending on the size and projection of your project
The design of a wine label brings with it a
series of conditions that agencies must adapt to when we offer a budget: One is
the limitation in the production of a wine. Another is the average price per
bottle that each bottle will have. These two factors largely define your
strategy and the ROI of your product.
At wine design our budgets, not the
quality and involvement of our work, vary depending on the business projection
that your product is going to have. Each model is a different scenario that we
approach in different ways, providing different differentials. Make sure this
concept is understood by the agencies or studios you are going to work with.
3. They do not have a predefined budget
You must bear in mind that design work is not like selling screws, especially if it is design for wine. On occasion someone has contacted us and their first question is "Because you do me a wine label”. Our processes, although standardized, change completely depending on the project and we never answer this question without a previous conversation. If a study to this question already gives you a price, be careful, it may be that you end up finding a surprise.
4. Your work is not finished until the label is stuck on the bottle
Controlling the printing process for the wine label designs we work with is crucial for us. Our estimates always include print management and finish supervision. Like you, we are going to put a lot into that work so that later a printer with little experience can screw it up, and that is why we also have as partners the best label printers in the country.
5. They show you trust and empathize with your work
As important as that the studio controls the technique and does a good job of designing the label, it is that it empathizes with the client, finds a simple communication and knows how to translate what the client is looking for in a graphic way. Personally, and although this advice may harm us to work with you, if you have found an agency that understands you, does a good job and with which you work in a comfortable way, do not let it go.
There may be many more tips and many more tips to be successful in choosing an agency for the design of wine labels, but we are sure that if you meet at least three of these five points, you will have enough guarantee to get it right without tossing a coin on the air.
We hope that we have helped you with these tips, you already know that if you are looking for an agency for the design of wine labels and you have ended up in this post or on our agency's page, the next step is for you to contact us, tell us more about your project and who knows, let's start working together.
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